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13 Ways to Use Your Brand Story
Your business story is the foundation for all advertising
Big companies spend millions of dollars on advertising but for small business owners, the cost of advertising may seem out of reach. Unfortunately, even those businesses that do budget for marketing often fail to get the results they were hoping for.
Marketing can be expensive and it’s even more costly if you’re not marketing with the right message to the right people.
And while there are lots of avenues for advertising today — print, web, social media, video, podcasting, and traditional methods like TV — there’s one aspect that every business needs to master before committing money to marketing.
Being able to tell your business story well.
Your story should answer the following questions.
What problem does your business solve for your client?
How are you providing a solution to this problem?
What makes your solution different from other providers?
