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Marketing Basics
The Most Essential Tool in Your Marketing Kit
Every business has a story. What’s yours?
Big companies spend millions of dollars on advertising and in many cases, that money pays terrific dividends.
However, for small business owners, the cost of advertising may seem out of reach, and even those businesses that do set aside money for Google ads, coupons, radio, and TV often fail to get the results they were hoping for.
Marketing efforts can be expensive and they’re even more costly if you’re not marketing the right message to the right people.
While there are a myriad of avenues for advertising today — print, the internet, social media, video, podcasting, and traditional methods like TV — there’s one aspect of marketing that every business needs to master before committing money to promote their products.
Your brand story
A good business or business story answers three essential questions.
What need does your business fill? Or what problem does your business solve?
How do you fill that need? Or what solution do you provide?
What makes your business special?
